Role: Brand Identity, Pitch Strategy & Deck, App, UI/UX
The Challenge
The construction logistics industry was bloated with chokepoints and inefficiency. My role was to develop strategy, name, branding, prototype, and pitch to win entry into the Procopio Tech Launchpad Incubator with a better logistics solution. Sometimes it’s easier to just teleport to the end, but then you’d miss the fun part. So let’s start at the beginning.
The Pitch
For the pitch, we needed to demystify logistics, AI, and blockchain. Our strategy combined AI, Blockchain, and RFID tags with smart engineering so we could change construction logistics.
With experienced industry partners, I started building our innovative pitch for entry into a Technology LaunchPad Incubator in San Diego. Here is a peek into the brand and assets I created for that pitch including the brand name, identity, guidelines, strategy, UI/UX, and functional app prototype.
A name says a lot about a company, so what do you call a product that innovates moving materials from A to B? We looked at hundreds of potential names, but Teleport was the answer.
The Brand
We had a name we loved. The concept of magically transporting construction materials and goods seamlessly across time and space. How do you ground a lofty concept like that in reality? Combine a logo with the visual cues of teleportation, relatable industry images, and a simple yet defining slogan.
Visualizing the Concept
I needed a way to quickly describe what the name and slogan meant while visualizing what Teleport does. The slogan was broken down with descriptions of each word. It was a clear and easy way to describe the main product benefits. The simple transactional illustration of the chain of custody helped investors quickly visualize the product’s value and innovations.
The Prototype
As the prototype took shape our excitement reached new levels. This was an integral part of our pitch with participants receiving a link to click through the prototype live during the pitch. As an app that would be used in construction by foremen and truck drivers, we integrated a CB radio-like function for live conversations within each interaction.
The Guidelines
The team wanted to hit the ground running after securing funding and to impress potential investors with a real brand feel. The brand guidelines helped tell that story.
Awarded Entry
I was contracted with the primary goal of winning entry into the Procopio Tech Launchpad Incubator. We did it, we were in! Success came from an agile and iterative approach. It came from industry insiders and outsiders collaborating. We created a fun and innovative concept for transporting construction logistics into the future — Teleport.